Internet Marketing for Lawyers – Advice That Counts

Lawyers face the same challenges any business does. In order to get new business they must market their services, i.e., advertise. And lawyers deal with the same marketing and advertising challenge every business does – how to beat the competition. Plus lawyers have to assume that any Internet or non-Internet marketing or advertising they do may well produce little or no results for the amount of time and money they spend — regardless of what an outside marketing or advertising advisor may say to the contrary.

Prior to the Internet the main non-Internet marketing option or advertising choice for any lawyer was to advertise in the yellow pages. To this day the print yellow pages contain plenty of colorful, one page display ads that feature lawyers offering their services, and lawyers pay a lot for these ads. How effective these ads are is anyone’s guess — it’s hard for your colored, one page display ad to stand out when you have 20 other lawyers doing the exact same thing! The yellow pages companies, however, continue to promote their marketing and advertising philosophy that “bigger is always better” and “everything we sell is an opportunity,” so they often present a lawyer with a non-Internet marketing and advertising solution that costs plenty but often produces little.

This line of thinking, along with the use of print yellow pages in general, has gone the way of the dinosaur at a very accelerated pace. The yellow pages in print form had their heyday for many decades, but the population now goes to the Internet for the information they seek, so most print directories are collecting dust. A lawyer who advertises in the print yellow pages may well get calls, but they’ll most likely be from vendors using the yellow pages as a cheap source of leads.

The major paid search providers (pay per click search engines) tend to offer lawyers Internet marketing and advertising solutions in a manner similar to the way the yellow pages do with their print directories. “Bigger is always better,” so rather than realistically discuss with a lawyer a pay per click Internet marketing and advertising campaign that makes financial sense and produces a decent ROI, the pay per click providers will tell the lawyer to go for as many top listing keywords (the most expensive) as their budget will permit and bid as high as they can. The lawyer may go broke in the process, but at least they’ll get exposure! Many lawyers get into pay per click as a quick way to get leads but quickly exit a month later after spending lots of money for Internet marketing and advertising results that produce nothing but expense.

While pay per click Internet marketing and advertising is the running favorite of Internet marketing advertisers worldwide, pay per click advertising for a lawyer is usually an extremely expensive proposition for what they get. How much a lawyer is willing to “pay for a lead” takes on a whole new meaning with pay per click. The cost per click for many lawyer related keywords, e.g., “personal injury lawyer,” “criminal defense lawyer,” can range from $5.00 to $70.00 per click depending on the market, and when the typical lawyer’s conversion rate (the number of clicks it takes to generate a lead) of one to two percent is factored in, the lawyer can find themselves paying upwards of $500.00 to $7,000.00 per lead, and a lead is not a client.

Part of the problem lawyers face when they work with pay per click (and this translates directly into poor conversion rates) is that (1) they spend little time creating their pay per click ads and (2) the ads direct traffic to the lawyer’s website. Any Internet marketing professional who knows something about pay per click knows you never send pay per click traffic to a website. Instead you create special pages, i.e., “landing pages” for pay per click traffic to be directed to. The landing pages perform the job of convincing traffic to do what the lawyer requires, which is normally to contact the lawyer via e-mail or by phone.

Legal Internet directories and portals offer the lawyer a potential Internet marketing and advertising option because of their popularity and enhanced Internet visibility. How effective a listing in a legal Internet directory or portal can be for a lawyer in terms of marketing, advertising and Internet exposure will depend upon the particular attributes of the legal Internet directory or portal in question. All things being equal, legal Internet directories or portals that charge a fee to be listed in them make more sense as an Internet marketing and advertising choice than similar sites that offer listings for free. The lawyer has to be particularly careful, however, when they consider advertising in legal Internet directories and portals that “look” like they offer a lot — and a price to go with it — but for whatever reasons simply do not produce enough leads for the amount of Internet marketing and advertising money the lawyer must spend.

Many legal Internet directories and portals exist that have a very strong Internet presence, and they are excellent resource centers for lawyers, but this does not automatically make them good places to advertise. With Internet legal portals especially it’s not how many lawyers the portal attracts but how many people the Internet legal portal attracts who are searching for legal services. People have paid thousands of dollars for advertising in Internet legal portals that have produced nothing in the way of Internet marketing and advertising results. A very wise idea for any lawyer who considers advertising in an Internet legal portal is to get some very accurate user demographics on what kind of specific traffic the Internet legal portal is actually attracting.

What is a lawyer supposed to do? Everywhere the lawyer looks, whether the marketing and advertising media is Internet or non-Internet, considerable financial risk is involved, and a guarantee that the lawyer will get good, solid results for the amount of money they spend is often hard to achieve.

Ultimately the best way for a lawyer to go with Internet marketing and advertising – the way that will ultimately get them the best long term results for the money they spend — is to focus on getting their website to rank high in organic search results. When all things are considered, people on the Internet who search for goods and services mainly search for websites to find their answers. They may look to legal Internet directories and portals, and if they don’t find what they want they may turn to pay per click listings as a last resort (only about 30% to 40% of users bother with pay per click) but ultimately people who search the Internet are looking for websites that provide them with the answers they seek.

If a lawyer is looking for an Internet marketing and advertising solution that doesn’t require being part of the pay per click crowd, the lawyer may want to look into pay per phone call programs. Pay per phone call is like pay per click, but the lawyer does not pay for a call unless they receive one. And the costs for pay per phone call are normally substantially less that what the lawyer will pay for a click in many cases. A smart lawyer may even want to consider getting involved with several pay per phone call providers with the idea that between the providers the lawyer will receive enough leads in the aggregate to make involvement with these programs worth it.

Many of the Internet marketing and advertising solutions that a lawyer chooses to look into must be tried on a case by case basis. Absolutely nothing can be assumed. A pay per click advertising campaign that works extremely well for the lawyer with one search provider might fail miserably with another.

One last thing that a lawyer should be aware of when it comes to the Internet and a website presence is that appearances really do count. Many people have been on the Internet for 10 years and have correspondingly seen websites of all types and styles. People are used to seeing professionally designed websites. The lawyer’s website should be too.

Facts You Should Know Before Getting an Environmental Lawyer Job

Environmental law firms handle a variety of cases involving environmental related issues and are one of the best places to get an environmental lawyer job. It is important before searching for a job as an environmental lawyer that you do some research. You want to be sure that you understand what the job entails, the education that you need and what to expect during your job hunt and once you find a job.

Working in Environmental Law:
An environmental lawyer job will involve preparing cases, working with clients and going to trial. Environmental law focuses on cases involving individuals or companies that have violated environmental laws or otherwise threatened the welfare of the environment. A lot of the focus is on businesses that are harming the environment and not following the laws relating to environmental safety.

Education:
To get an environmental lawyer job it is necessary to go to college and law school, plus pass the bar exam in the state or states in which you will practice. Studying to be an environmental lawyer requires taking courses in various areas of law including administrative and alternative dispute resolution. You will also have to take courses specific to environmental law, such as air pollution, conservation, ecology, and Federal Natural Resource law.

Job Outlook and Salary:
A career in environmental law has an average growth estimate as predicted by government economists. As environmental issues continue to dominate the government and the minds of the public, it is possible for growth to be slightly more than predicted. Growth also depends on current environmental lawyers. If there is a surge in retirement, then job openings could be more than expected.

Environmental law salary, as reported by the U.S. Bureau of Labor Statistics in 2004, was about $73,000 for lawyers working within the government. Salary can vary depending on where you work. Jobs are available from a variety of different employers. These include private firms, various government agencies at different levels of government and businesses of varying sizes. Jobs are available to prosecute against environmental offenders and defend them. The salary can also vary depending on which side of a case you are working.

Getting a job as an environmental lawyer requires some serious commitment. Many lawyers who are involved in this area of law have some personal interest in the environment and are passionate about protecting it or they feel the need to protect those who are being prosecuted for violating environmental laws.

As a lawyer of any kind, it is very important that you are willing to work hard and make your way up the career ladder. Many lawyers start out at the bottom where they mainly handled administrative duties. It takes time to prove yourself as a lawyer and work up to the level where you actually get to go to trial and represent clients in front of a judge or jury. For those that are committed to being an environmental lawyer, it is well worth the years of education and the hard work that it takes to become a respected environmental lawyer.

When You Need A Personal Injury Lawyer

While a personal injury lawyer is important in protecting you, you don’t need him/her all the time. Here are some of the scenarios when you need him.

When you have disabling injuries

In some cases, you might be engaged in an accident that results to a long time or permanent disability. Since having a disability will require you to change your way of life, it’s wise to get compensation that will be worth the difficult situation that you will go through.

Since you might not know how to go about the process of getting the compensation that you need, you should consider getting an experienced lawyer to help you out.

Medical Malpractice

This is a situation when you suffer injuries as a result of mistakes made by a doctor, nurse, technician, or any other medical personnel.

Once you realize that an error has been made and you have been injured, you should get a personal injury lawyer to help you in filing a professional case that will help you in getting the compensation that you deserve.

Severe injuries

In most cases, the amount that you receive in terms of compensation depends on how severe the injuries are. This means that if you have very severe injuries you will most likely receive a very large amount of money as compensation.

Although, this is the case, it’s usually difficult to receive the right amount that you are worth if you don’t know the right channels to use. The good side is that there are many highly trained and professional lawyers who will help you in every step of the way.

Toxic exposure

With the increased use of chemicals, it’s easy to get injuries as a result of contaminants in the air, soil, and water. If you are working in an industry that uses a lot of chemicals and you get sick as a result of it, you should highly consider filing a case.

You should note that such cases are not easy as you have to prove that the chemicals are the ones that resulted to your injuries. Proving your allegations requires a compilation of complex scientific data and an expert to present the data. One of the best people to get is a personal injury lawyer.

Getting a good lawyer

Getting a good lawyer requires you do a lot of research to find a lawyer who will give you the service that you need. Before you hire the attorney, you should first ask the lawyer the amount that you will get after the case. This is to ensure that you don’t spend more money than you will receive as compensation.